2005 Magazine Advertising Forecast in Asia Pacific by Country

Source: ZenithOptimedia Forecasts - July 2005

 JAPAN

Growth over
previous year

Magazine Advertising
(in million Yen and
at current prices)


2004
2005
2006

-1.6%
-3.0%
2.0%

397,000
395,900
404,000

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 AUSTRALIA

Growth over
previous year

Magazine Advertising
(in million A$ and
at current prices)


2004
2005
2006

8.9%
4.4%
5.9%

895
934
989

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 CHINA

Growth over
previous year

Magazine Advertising
(in million RMB and
at current prices)


2004
2005
2006

40.0%
30.0%
30.0%

3,413
4,437
5,768

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 SOUTH KOREA

Growth over
previous year

Magazine Advertising
(in million Won and
at current prices)


2004
2005
2006

-8.5%
2.0%
5.0%

272,914
278,372
292,291

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 TAIWAN

Growth over
previous year

Magazine Advertising
(in million NT$ and
at current prices)


2004
2005
2006

-47.2%
4.0%
8.1%

4,982
5,182
5,602

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 HONG KONG

Growth over
previous year

Magazine Advertising
(in million HK$ and
at current prices)


2004
2005
2006

27.8%
5.0%
5.0%

2,116
2,222
2,333

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 INDIA

Growth over
previous year

Magazine Advertising
(in million Rupees and
at current prices)


2004
2005
2006

28.4%
6.1%
1.2%

9,900
10,500
10,625

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 NEW ZEALAND

Growth over
previous year

Magazine Advertising
(in million NZ$ and
at current prices)


2004
2005
2006

14.9%
0.9%
1.3%

223
225
228

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 THAILAND

Growth over
previous year

Magazine Advertising
(in million Baht and
at current prices)


2004
2005
2006

34.4%
10.9%
10.3%

6,129
6,800
7,500

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 INDONESIA

Growth over
previous year

Magazine Advertising
(in billion Rupiah and
at current prices)


2004
2005
2006

64.5%
14.8%
17.7%

1,097
1,259
1,482

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 SINGAPORE

Growth over
previous year

Magazine Advertising
(in million Sing$ and
at current prices)


2004
2005
2006

4.0%
5.3%
3.0%

94
99
102

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 MALAYSIA

Growth over
previous year

Magazine Advertising
(in million Ringgit and
at current prices)


2004
2005
2006

6.3%
4.7%
5.1%

169
177
186

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A specific analysis country by country can be provided by Media Convergence upon request. Please address your inquiries to Linda@mediaconv.com

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