2007 Magazine Advertising Forecast in Asia Pacific by Country

Source: Zenith Optimedia Forecasts - June 2006

 JAPAN

Growth over
previous year

Magazine Advertising
(in million Yen and
at current prices)


2005
2006
2007

-0.6%
0.3%
3.4%

394,500
395,700
409,300

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 AUSTRALIA

Growth over
previous year

Magazine Advertising
(in million A$ and
at current prices)


2005
2006
2007

9.5%
4.5%
5.0%

727
760
798

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 CHINA

Growth over
previous year

Magazine Advertising
(in million RMB and
at current prices)


2005
2006
2007

22.1%
23.7%
20.0%

2,487
3,077
3,693

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 SOUTH KOREA

Growth over
previous year

Magazine Advertising
(in million Won and
at current prices)


2005
2006
2007

22.4%
3.0%
3.0%

333,945
343,963
354,282

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 TAIWAN

Growth over
previous year

Magazine Advertising
(in million NT$ and
at current prices)


2005
2006
2007

2.3%
5.0%
2.9%

6,545
6,872
7,072

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 HONG KONG

Growth over
previous year

Magazine Advertising
(in million HK$ and
at current prices)


2005
2006
2007

14.8%
7.0%
3.0%

2,735
2,927
3,015

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 INDIA

Growth over
previous year

Magazine Advertising
(in million Rupees and
at current prices)


2005
2006
2007

27.3%
14.4%
17.7%

10,560
12,086
14,230

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 NEW ZEALAND

Growth over
previous year

Magazine Advertising
(in million NZ$ and
at current prices)


2005
2006
2007

16.6%
1.5%
-4.2%

260
264
253

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 THAILAND

Growth over
previous year

Magazine Advertising
(in million Baht and
at current prices)


2005
2006
2007

25.3%
10.8%
10.0%

7,670
8,500
9,350

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 INDONESIA

Growth over
previous year

Magazine Advertising
(in billion Rupiah and
at current prices)


2005
2006
2007

10.4%
13.0%
20.0%

1,211
1,368
1,641

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 SINGAPORE

Growth over
previous year

Magazine Advertising
(in million Sing$ and
at current prices)


2005
2006
2007

2.9%
3.2%
3.1%

96
99
102

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 MALAYSIA

Growth over
previous year

Magazine Advertising
(in million Ringgit and
at current prices)


2005
2006
2007

-5.3%
1.3%
2.5%

160
162
166

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A specific analysis country by country can be provided by Media Convergence upon request. Please address your inquiries to Linda@mediaconv.com

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